NinjaTrader Prop Rebrand Aims to Standardize Platform Experience Across Major Prop Firms
NinjaTrader just announced the launch of two new platforms under its NT Technologies entity: NinjaTrader Prop and Tradovate Prop. But if you're wondering what's actually new here, you're not alone.
NinjaTrader Group announced the launch of NinjaTrader Prop and Tradovate Prop on October 1st, introducing what the company calls "new platform experiences built specifically for prop traders" under its NT Technologies entity.
CHICAGO, October 1, 2025 - NinjaTrader Group, a global leader in retail futures and trading technology, announced the launch of NinjaTrader Prop and Tradovate Prop under their NT Technologies entity. With the launch of NinjaTrader Prop and Tradovate Prop, NT Technologies reinforces its commitment to developing purpose-built tools and technology for prop trading, continuing to lead innovation.
The platforms will be available through major prop firms and offering traders what NinjaTrader describes as a complete toolkit for every stage of the prop trading journey.
What They're Promising
According to the press release, both platforms include:
- Advanced risk controls with daily loss caps, profit targets, and volume limits
- Seamless TradingView integration with custom indicator support
- Order flow tools including TPO and footprint charts
- Cross-platform access via mobile, web, and desktop
- Market replay functionality for practice sessions
- Built-in trade copier functionality
"We have always been committed to making professional-grade trading technology more accessible," said Martin Franchi, CEO of NinjaTrader Group.
"As prop trading continues to grow, NT Technologies meets prop traders and prop firms where they are, supporting both customers with purpose-built tools and reliable, institutional-grade technology."
John O'Neil, General Manager of NT Technologies, emphasized the company's position in the market: "We've been at the forefront of prop trading for years, and this launch marks the next stage of our leadership."
What's Actually Happening Here
Dig into the actual implementation and a different picture emerges. This isn't a ground-up platform build—it's a strategic rebrand of existing technology.
NinjaTrader is repackaging their web platform and Tradovate under new prop-focused branding. A look at prop.tradovate.com confirms this: the site functions as a directory of existing prop firms offering "Tradovate Prop" as a platform option, listing the same features Tradovate has offered for years.
The features they're touting, TradingView integration, risk controls, order flow tools, aren't new. They're table stakes for modern futures platforms. What NinjaTrader is actually selling is standardization and institutional legitimacy at a moment when the prop trading space desperately needs both.
The Timing Isn't Coincidental
By creating prop-specific brands and securing adoption from major firms early, they're making a play to become the default infrastructure choice for US prop trading.
This move also fits into a larger strategy by parent company Kraken, which acquired NinjaTrader for $1.5 billion in May 2024. Kraken also recently purchased Breakout, a crypto-focused prop firm. The pattern is clear: Kraken is building an integrated prop trading ecosystem, and these platform launches are about owning the infrastructure layer.
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Why Prop Firms Are Buying In
"Partnering with NT Technologies and offering NinjaTrader Prop and Tradovate Prop ensures our traders are equipped with cutting-edge technology from day one of their journey," said James Sixsmith, Founder and CEO of Take Profit Trader.
Matthew Leech, CEO of MyFunded Futures, emphasized stability: "MyFunded Futures prides itself on the values of trust, transparency and stability. The launch of these prop-focused platforms from NT Technologies provides exactly that."
Translation: They want reliable infrastructure that won't disappear or get shut down by a third-party vendor. NinjaTrader, backed by Kraken's $1.5 billion investment, offers that security.
The Bottom Line
This isn't revolutionary new technology, it's a strategic business play disguised as a product launch. The real innovation here is the business model: consolidate fragmented prop firms under standardized infrastructure, create network effects as more firms adopt, and establish NinjaTrader as the pipes that prop trading flows through.
For prop traders who need pro level tools like our Webhook Add-On, Account Manager, Trade Copier, and REST API for NinjaTrader's flagship NT8 platform, CrossTrade is still the clear choice. We look forward to continuing to build tools that help prop traders succeed at firms offering NinjaTrader Prop.
